2012年5月14日星期一
Dr. Scholl's(r) Shoes Expands On New Chapter In Its History
Three new Dr. Scholl's Shoes stores celebrate grand openings
ST. LOUIS, Nov 03, 2011 (BUSINESS WIRE) -- In its continuing success in reimagining the emblem, Dr. Scholl's Shoes celebrated fall using the grand openings of first retail stores. On Oct. 17, three stores opened in Vegas, Ellenton, Fla., and San Marcos, Texas, featuring women's and men's sandals, casuals, boots and sport shoes. The businesses have a special section devoted to providing men's and women's slip resistant Dr. Scholl's Work Shoes, too.
To help consumers maintain a healthy, active lifestyle, the shops also offer an assortment of foot maintenance systems, including Dr. Scholl's(R) Massaging Gel Insoles, a number of Dr. Scholl's(R) for my child footcare products, and Dr. Scholl's(R) socks. In addition, each of the stores carries a Dr. Scholl's(R) Custom Fit(R) Orthotic Center, which uses Footmapping(R) technology to identify unique foot pressure points and arch type and recommends a Customized(R) Orthotic insert for all-day comfort.
"Opening these stores gives us a great opportunity to bring the Dr. Scholl's Shoes brand on to consumers," said Keith Duplain, senior second in command and general manager of Dr. Scholl's Shoes. "The long-standing comfort properties of Dr. Scholl's, put together with modern, casual styling, will assist take consumers anywhere they need to go."
This fall also marks the creation of styles designed to best of all address the needs of active consumers, by providing the proprietary comfort technology Dr. Scholl's is acknowledged for, combined with modern, handcrafted styling. Styles, like Jamie, Bobbin and Oren, will be obtainable in both the new Dr. Scholl's Shoes stores and web-based.
In addition to the new locations, Dr. Scholl's Shoes are available at over 8,000 accounts, including Lord & Taylor, Macys.com, Scheels and Piperlime. The newest design direction and enhanced comfort features have in addition helped expand a good Dr. Scholl's Shoes at retailers for example Belk, DSW and Zappos.com.
About Dr. Scholl's
Dr. Scholl's can be a registered trademark of MSD Consumer Care, Inc. Dr. Scholl's(R) shoes are designed and marketed by Brown Shoe Company, Inc. under license from MSD Consumer Care, Inc., a subsidiary of Merck & Co., Inc. To read more, visit the brand's web site at www.drschollsshoes.com . Dr. Scholl's Shoes. Go. Play.
About Brown Shoe Company, Inc.
Brown Shoe Company is actually a $2.7 billion global footwear company. Brown Shoe Company's Retail division operates Famous Footwear(TM), a number one family branded footwear destination craigs list 1,100 stores nationwide and e-commerce site FamousFootwear.com, approximately 250 specialty shops in the U.S., Canada and China primarily in the Naturalizer(R) brand name, and footwear e-tailer shoes.com. Through its wholesale divisions, Brown Shoe Company designs and markets leading fashion and athletic footwear brands including Naturalizer, Dr. Scholl's(R), LifeStride(R), Sam Edelman(R), Franco Sarto(TM), Via Spiga(R), Etienne Aigner(TM), Vera Wang Lavender(TM), Avia(R), ryka(R) and Buster Brown(TM).
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